|Posted by Tea Railene on June 9, 2015 at 11:20 PM|
Lately, I have been focusing on marketing strategies for my writing. I have one book in print, one second edition almost ready to come out, a sequel drafted and so many more ideas to get into words. With all these waves of 'product' coming out, the next logical step seems to be learning how to market.
I joined a local group called AIM (Author Innovative Marketing) and went to the first meeting last week. I was a little intimidated by the idea at first, but I was so glad I went! There is so much to learn and it is wonderful to be networking with a group of authors who are all working on the same goal. We can swap ideas.
https://www.facebook.com/groups/AuthorsInnovativeMarketing/" target="_blank" rel="nofollow">http://https://www.facebook.com/groups/AuthorsInnovativeMarketing/
One thing I have learned quickly is that there is an overwhelming amount of information out there to sort through. Hundreds of companies offer their advice...as a teaser to get you to buy their product. One of these teasers really struck me though.
I came across this video about marketing your work. It made the point that to attract attention to your "art", you need to have an interesting story. Consumers buy into the artist as much as they buy the art, and they love a good story behind the piece.
So what is my story? I was raised on a farm by my mom and step dad way out in the middle of nowhere. We didn't have money or means to keep up with the cool school events or television shows, so I was never very popular. I was painfully shy, quite the nerd, and definitely a weirdo - and you know what? That was okay.
I embraced the weirdness and grew up to take pride in being unique. I want to be like someone you've never met before. Let me know if I am "typical" or "boring" because I will change. I am a survivor - surviving loss, divorce, addiction, incarceration, abuse, homelessness and poverty. I don't say that to brag but instead to let those listening know that I have empathy and I know you can survive too.
So maybe that's my story. There is always good out there. It always gets better...and life is FUN if you let it be. Be weird, be you and let them wonder what you are up to